Proenza Schouler S/S12: BTS

My absolute favourite behind-the-scenes photos from Proenza Schouler S/S12.

The collection embodies some of my favourite trends this season, from florals to sports luxe with hints of masculine tailoring.

Proenza Schouler have a bright future ahead of them if 2011 is anything to go by. In August, co-founder and CEO of  label Theory, Andrew Rosen, bought a 45% share in Proenza Schouler, stating that the developing label is the “future of American luxury”. While Jack McCollough & Lazaro Hernandez still own a 55% share in the business, Rosen’s investment in the label will propel Proenza Schouler into the spotlight, possibly making it the label of 2012.

Check out IFB to see Jack McCollough and Lazaro Hernandez of Proenza Schouler speaking at IFB’s 2011 Blogger Conference.



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